If you do not know about SEO and SMM then don't worry, we will discuss here the difference between SEO and SMM.

Basically, the difference between SEO and SMM is very easy to understand. With SEO and SMM, you can increase traffic on your website or social media platform. Both ways play an important role in grown-up your business on the search engines.

SEO (Search Engine Optimization)

Before doing the comparison of SEO and SMM, we need to know about the definition of SEO.

What is SEO?

SEO (Search Engine Optimization) is a process to increase the traffic and visibility of your site on search engines. SEO is also a free source to get the audience on your website. 

SEO is very important to rank your site in search results and crawlers can understand easily, if your website is SEO optimized. It will increase the chances to rank up on top search result pages.

There are three main parts of the SEO:

  • Technical SEO 
  • On-page SEO 
  • Off-page SEO

1. Technical SEO

Technical SEO is a process to solve the technical issues of your website and optimized the crawling and indexing without any issue on search pages.

Importance of technical SEO:

  • Make your website faster
  • Easier to crawling and indexing
  • Easy to understand by search engine
  • Secure your website (HTTP/HTTPS)

2. On-page SEO

On-page SEO refers to optimize your website design and content. On-page SEO boost traffic on your website by creating high-quality content and it should be optimizing.

  • Website's meta title 
  • Meta description
  • Quality content 
  • Keywords
  • URL (Alt)
  • Tags
  • Alt text
  • And more...  

3. Off-page SEO

Off-page SEO is also called Off-site SEO. Off-page SEO is a way to get traffic from outside (websites). In other words, Off-page SEO is a process to get backlinks from another website to increase your website's ranking.

  • Submit articles
  • Submit guest posts
  • Forum commenting
  • Directory submissions
  • Submit a video
  • Submit an image
  • And more...

What is SMM?

SMM is a short form of social media marketing. it is a paid way to get the audience on your website or promote your products to grown-up your business.

Social media marketing uses social media platforms to promote a brand or products. SMM is the best way to get specific audience on your website.

Ther are too many social platforms available on the internet, But here we will discuss about some famous and most trusted social platforms.

Below you can see the list:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Pinterest
  • Youtube
  • Quora

Why SMM(Social Media Marketing) is important for your business?

SMM is the easiest way to get a largest audience. Today every third person uses social media and there is all kind of people available on social media, So you can increase your website's traffic fast and easily.

The number of social media users is increasing day by day. Due to which the trend of traffic is also increasing. this will increase the ranking of your website.

Benefits of Social Media Marketing:

  • Boost traffic on your website
  • Increasing your product's sale
  • Grown-up brand
  • Get targeted audience

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